Houzz App Install Campaign
digital marketing campaign
To encourage viewers to download the Houzz app, we highlighted the thing most app reviewers said
they love about Houzz: beautiful, high quality inspiration photos.
After landing on an overarching concept for the campaign, our task was to create visuals that would translate to narrative videos, social-first GIFs, and display ads that could all align with a variety of marketing messages. The output was three lifestyle vignettes with a bold, vibrant color palette and relatable characters that would translate to any medium.
SOCial + display
Included in the campaign was a set of looping GIFs that mirrored the effect of endlessly scrolling through inspiration images, as well as a suite of display ads that allowed us to rapidly test copy lines and visuals.