Trudy Vinson
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Houzz App Install Campaign

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Houzz App Install Campaign

digital marketing campaign

To encourage viewers to download the Houzz app, we highlighted the thing most app reviewers said
they love about Houzz: beautiful, high quality inspiration photos.

 
 
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Concept artwork directly translated to final visuals

Concept artwork directly translated to final visuals

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Process

After landing on an overarching concept for the campaign, our task was to create visuals that would translate to narrative videos, social-first GIFs, and display ads that could all align with a variety of marketing messages. The output was three lifestyle vignettes with a bold, vibrant color palette and relatable characters that would translate to any medium.

 
 
A single woman finding inspiration for a master bathroom remodel

A single woman finding inspiration for a master bathroom remodel

A young mom browsing girl’s bedrooms with her daughter

A young mom browsing girl’s bedrooms with her daughter

A couple browsing chef’s kitchens

A couple browsing chef’s kitchens

Short, narrative videos that appeared on YouTube and other Google placements.

 

SOCial + display

Included in the campaign was a set of looping GIFs that mirrored the effect of endlessly scrolling through inspiration images, as well as a suite of display ads that allowed us to rapidly test copy lines and visuals.

 
 
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